What Games PR & Marketers do:
A Games PR & Marketer, also known as Games Marketing Executive or Marketing Coordinator, focuses on selling the published game and making it appealing to players through adverts and marketing campaigns.
They’re in charge with communicating to your favourite game news publications and magazines through press releases and getting the news out through exciting video and image content of a published game.
As the industry has involved, Games PR & Marketers have also began working with gaming communities and influencers to platform their games on their servers, streaming channels, and social media platforms to maximise the amount of people they can reach.
What Games PR & Marketers are good at:
Working in a team and showing great people and communication skills.
Working effectively in fast-paced team environments.
Meeting deadlines as they may be promoting multiple games at once, depending on how big the game studio or publisher is.
Creating exciting and appropriate content on software like Giphy, Canva, Photoshop, and Adobe Premiere.
Being creative and analytical in approach to promoting media content to the right target audience.
Networking with media organisations, news contacts, gamers, and influencers.
Using social media platforms, email marketing, and scheduling software like Mailchimp, Google Ads, Trello, and Later to reach the right target audience.
Analysing data to respond to campaigns, knowing what to change or push even more.
How to become a Games PR & marketer:
You can study through A-levels or Highers or Level 3 vocational qualifications in relevant subjects like English, Maths, or Business Studies.
Most Games PR & marketers do have a degree in Marketing, PR, Journalism, Communications, or similar subjects as the experience may be preferred. However, you can start your career through work experience or an apprenticeship in a junior role.
Whatever you choose, it’s essential to network by attending game launch events, conventions, and conferences to get a first-hand experience in how games are marketed for audiences.
"Creating a Twitter or LinkedIn [profile] and starting to make connections with people online is a good place to start… You can also email developers and studios near where you're based and ask if they offer work experience or placements -- a surprising number of places now do.”
Gemma Cooper, UK PR Manager at Bandai Namco (for gamesindustry.biz)
How much you could earn:
The national average salary for a Marketing is £33,218 in the UK.
Starting salaries are typically between £20,000 and £25,000.
More experienced and senior artists can earn between £30,000 and £50,000.
Lead artists can earn higher salaries ranging from £50,000 to more than £60,000. (Source: Glassdoor)